Grand Theft Auto 6will be the biggest game release of 2025, but it doesn’t feel that way, judging by the marketing. It’s been nearly a year and a half since the loneGTA 6trailer dropped, which was the last piece ofGTA 6material released to the public. People are eagerly awaiting a second trailer, and theGTAcommunity has come up with wild theoriesfrom the phases of the moon to the number 27 in predicting what’s next forGTA 6.
There’s still no release date, and with the lack of announcements, people wonderifGTA 6will even come out in 2025, despite numerous assurances from Take-Two that a 2025 release is still planned. It’s incredibly frustrating, but when looking at new comments made by Take-Two’s CEO Strauss Zelnick,it’s the right path forward.
Zelnick Provides Disappointing Grand Theft Auto 6 News
New Info Is Still Likely Months Away
In a recent interview on theBloomberg TelevisionYouTube channel, Take-Two CEO Strauss Zelnick was asked about the release date forGTA 6. This is an important questionnot only for expectant players but also for many publishers, asstudios are reportedly preparing to delay their gamesin the event the release date comes close toGTA 6. Zelnick said:
We found that the better thing to do is to provide marketing materials relatively close to the release window to create that excitement on the one hand and balance the excitement with unmet anticipation. We don’t always get it exactly right, but that’s what we’re trying to do.
Most other publishers do, in fact, release marketing materials over a year ahead of a game’s release. It works great for titles likeDeath Stranding 2: On the Beachwith its mystique, but for such a huge landmark gamelikeGrand Theft Auto 6, it’s better to go theCall of Dutyrouteand start releasing the bulk of marketing materials in the summer.
This Grand Theft Auto 6 Marketing Strategy Is The Perfect Route Financially
The Last Few Months Before Release Are Key
In order to maximize profit and anticipation from the average consumer, the best marketing route is starting close to release. First, kick-starting a marketing campaign close to releaseensures that pre-order pages for digital stores are already up and running, leading to tons of guaranteed sales.Call of Dutyhas been doing this for a long time, and having more expensive Vault Editions available for pre-order on the game’s reveal is a big part ofCOD’scommercial success.
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Second,GTA 6will stay in consumers' minds until the game’s released just a few months later. Having a longer time for marketing allows the possibility of many average consumers forgetting aboutGTA 6. Having the entire marketing window between the summer and fall of 2025 ensures maximum anticipation, and everyone will be excited until the release date. The lack of new information is frustrating, for sure, but marketingGrand Theft Auto 6this way is ultimately what’s best for both Take-Two and the general audience.
Source:Bloomberg Television/YouTube
Grand Theft Auto 6
Grand Theft Auto VI is an installment in Rockstar Games' wildly successful franchise. Set in a new location after the events of Grand Theft Auto V, VI will see players arrive in a new sprawling city where they can explore the world they want while completing various story and side quests while taking whatever vehicles players desire.
