SomeAnimal Crossing: New Horizonsfans have noticed a surprising rise in physical advertising for the five-year-old game.New Horizonswas released in 2020 and was immensely successful thanks in part to its cozy island designing elements and in part for helping players get through a rough time. It’s been five years since then and while the community remains alive and well, many believe it’s time for Nintend to announce something new for the series.

This prompted others to share their own ad-spotting experiences, suggesting anuptick inAnimal Crossingads in recent months. According to the Reddit thread,Animal Crossingadvertising has also appeared on a massive billboard aloft a boat in Miami, Florida, in other airports, and more.

A couple of villagers from Animal Crossing: New Horizons.

Animal Crossing: New Horizons Ads May Indicate Nintendo Is Working On New AC Content

Ending Support For AC: Pocket Camp Further Reinforces This Possibility

The increase in ads could be attributed to the upcoming Nintendo Switch 2 being backward compatible, so newcomers to theAnimal Crossingfranchise would be able to play thegames on the next-gen Nintendo console. However, it’s alsopossible that Nintendo has some newAnimal Crossingcontent in the works.

10 Villagers A New Animal Crossing Game On Switch 2 Should Avoid Completely

Animal Crossing has many amazing villagers fans are fond of, but there are a few that are not only annoying but should be left out of the next game.

This is made even more likely since the company ended support for its mobile title,Animal Crossing: Pocket Camp.Manyfans speculate that Nintendo has a newAnimal Crossingtitle plannedfor theSwitch 2 release, though it’s more likely that theApril 2 Nintendo Directwill announce the game is coming in the next year or two.

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However, it’s also possible that the increase in ads forNew Horizonsmeans that Nintendo is planning to release more add-on content like theHappy Home ParadiseDLC. This wouldn’t be the first time that Nintendo suddenly updates anAnimal Crossinggame after it’s been out for years, asNew Leafgot a free update three years after it was released. On the other hand, this could just be aneffort by Nintendo to become more visible ahead of the Switch 2 release, as fans note that other Nintendo games like Pikmin have also gotten more ads recently.

Our Take: Even Five Years Later, Animal Crossing: New Horizons Is Still Worth It

The Game Has Remained The Same Price But Sometimes Goes On Sale

If the new physical ads reach more potential fans, they won’t be disappointed. Despite being a five-year-old title,Animal Crossing: New Horizonsis still an excellent cozy game oozing with charm and whimsy. Even if a new game isn’t announced, anyone who’s never experienced anAnimal Crossinggame would do well withNew Horizonsas their introduction to the beloved series.

Unlike games on other consoles that decreast in value over time, the price forAnimal Crossing: New Horizonshas remained a steady $59.99 for the past few years. However, the game does often go on sale these days, so newcomers to the series can take this as a sign to snag a copy ofAnimal Crossing: New Horizons.

animal crossing new horizons

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Animal Crossing New Horizons character resting on a beach towel

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Talking to Tom Nook in his tent in the plaza at the start of Animal Crossing New Horizons