The Sims 4is a constant onslaught of new content in the form of major and minor expansions, andthe community is becoming tired of Maxis and EA advertising in the game itself. At this point,Simsplayers have accepted that the fourth entry is here to stay as the developer has confirmed that it’snot focusing its efforts onThe Sims 5, meaning plenty more DLC is on the way. Whether or notThe Sims 4can sustain the additional features remains to be seen, butone thing that is frustrating playersis the omnipotent ads.
Per a Reddit post by userRainbow-Elephant3445,The Sims 4has quietly added a pop-up ad that appears before the Main Menu screen, forcing players to click away before progressing to the actual game.
Rainbow-Elephant3445 correctly points out that there’s already a space on the Main Menu that provides information on upcoming DLC, so the pop-up ad feels intrusive in how it’s selling future packs. UserStegosagusalso noted thatthe ad is especially annoying since it “keeps popping up” whenever the game is started, meaning fans can’t escape the promotional image.
The Sims 4 Already Has Ads
This Feels Like A Bridge Too Far
The implementation of a forced pop-up ad that can’t be disabled is clearly an extension of that strategy.and players quickly speculated thatThe Sims 4was the most likely starting point for the experiment. Whether this latest ad is part of the publisher’s marketing push is unknown, but it does seem like a probable next step in a larger plan.
Anyone Planning On Playing The Sims 4 Life and Death Expansion Needs To Get This Animal ASAP
This rare animal will do whatever it takes to take down the Grim Reaper in The Sims 4, making it useful for the upcoming Life and Death expansion.
Do We Really Need Ads In Games?
We’re Already Drowning In Ads
The idea of adverts being pushed upon players within a paid product does not sit right with me but it is worth noting thatThe Sims 4is a free-to-play game. As a developer,Maxis needs to generate revenueso the use of in-game ads makes sense from a marketing perspective, but I can’t help but believe that this is too far. From my perspective,the game already has a dedicated tab to highlight and recommend content packs, so forcing interaction with a pop-up ad crosses the line into intrusive.
